Archive for March, 2006

Communications & Marketing Advisory Committee

One of the critical components of eXtension is the work of the various advisory groups that help eXtension staff members accomplish their goals and objectives related to the Implementation Plan and Milestones established for each working year. One very busy advisory committee is the one focused on Communications & Marketing. The group has been in place since October 2005 and has helped to build the strategic communications and marketing plan, worked on internal audience research, worked on the development of a communications toolkit for Intitutional Teams, and worked on marketing individual Communities of Practice within eXtension. Members of the Communications & Marketing Advisory Committee include:
• Terry Canup, New Mexico State University

• Elaine Edwards, Iowa State University

• Scott Fedale, Washington State University

• Elizabeth Gregory, Texas A & M University

• Frankie Gould, Louisiana State University Agricultural Center

• Paul Hixson, University of Illinois

• Tom Knecht, Mississippi State University

• Michael McLendon, Tennessee State University

• Gloria Mosby, Prairie View A & M University

• Kersten Roan, Virginia Tech

• Suzanne Steel, Ohio State University

• Stephen Vantassel, University of Nebraska-Lincoln

• Ashley Wood, University of Florida

• Holly Young, University of New Hampshire

For more information on the work of this advisory committee contact Terry Meisenbach at


Excellent ‘Science on the Hill’ event

Dan Cotton visits with one of the attendees at the eXtension booth

Dan Cotton and I had the opportunity to staff an eXtension exhibit last night at the annual University Science and Education Exhibition and Reception on Capitol Hill. This year’s event was themed: Agriculture Research and Education Serving the Nation: Nutrition/Wellness, Rural and Economic Development, and Water Quality/Quantity.

I think Dan would concur that the event was an excellent experience. We had the opportunity to share eXtension with many, many of those who attended. We also were able to visit with a number of CARET representatives from throughout the U.S. and to thank them for their efforts on behalf of eXtension. Most of the CARET members had spent yesterday visiting their Congressional delegations and eXtension was a topic in which they said there was great interest.

We shared the eXtension brochure, the 2005 annual report “Return on Investment”, the eXtension milestones for 2006, and distributed the ever popular eXtension mousepads. We were also able to share a near final draft of a new Flash presentation on eXtension. That presentation will be posted to this blog in its final iteration.

Thanks to all who helped us with our exhibit and those who stopped by last night to say hello.