Visual merchandising is the number two sales tool after personal sales. Visual merchandising is more than just making it pretty; it’s a silent salesperson. Displays have four objectives: to attract, to interest, to create desire and to promote people to take action, said Glenn Muske, home-based and micro-business specialist at Oklahoma State University. Muske will host a free one-hour Webinar Thursday, September 10. He will focus on visual merchandising as a marketing tool. The session will cover how to use displays and product arrangements to draw in customers. Participants will learn about basic principles and design elements plus see examples of how small business owners have used them in practice. Muske also will talk about how visual merchandising can be done at a low cost. The September10 session begins at 2 p.m. ET. The Webinar meeting room opens 15 minutes before the start time. Go to http://connect.extension.iastate.edu/ecop/ to view.