Archive for the ‘Content’ Category

eXtension Workshop Hotel Block Extended till June 3

The Brown Hotel in Louisville, host to the eXtension Workshop scheduled for June 28 – July 1st, has extended our room block reservation deadline to next Friday, June 3rd. This gives all of us making last minute reservations a small extended window to request the “National eXtension CoP Workshop” room rate. Travel and Hotel details

Don’t forget the early registration deadline for the conference is June 1st. Register for the Workshop.

We have a great line-up of guest speakers and workshops. You don’t want to miss it.

CoP Workshop Registration Open

eXtension is excited to offer the National Community of Practice (CoP) Workshop this summer in Louisville, Kentucky, June 28-30. Review the agenda and register for the conference. Pre-registration ends June 1. So don’t delay get registered today!

Communities are encouraged to take advantage of their time together and schedule either pre or post meetings at the host hotel by contacting Carla Craycraft to schedule meeting space.

A Content Management Board (CMB) meeting is scheduled pre-conference on Monday at 2:30 p.m. If you are a member of the CMB please plan to attend.

Hotel accommodations should be reserved no later then May 27. If you have never attended an event in downtown Louisville we think you will find it convenient to the Louisville International Airport and ideal for walking off-site for dinner with your colleagues and friends.

eXtension Welcomes David Warlick as a Keynote Speaker at the 2010 CoP Workshop

We are pleased to introduce you to David Warlick, one of the keynote speakers at eXtension’s 2010 Communities of Practice Workshop, held June 6-8. If you have not signed up to attend, you can do so now here.

Since 1995, Mr. Warlick has been the owner and principal consultant of The Landmark Project, a professional development and innovations firm in Raleigh North Carolina. During this time David has spoken at conferences and delivered workshops for educators throughout the U.S., Canada, Europe, Asia, The Middle East, and South America. He has been an innovator and leader in the field of educational technology and a prolific programmer. His Citation Machine, receives more than a half-million page views a day.

We asked David a few questions about his experience as an educator and the role that technology plays. You can see the interview below:

Can you tell us about your background in education?
I graduated from Western Carolina University and started teaching in 1976, before there were desktop computers.  I taught math, science, and social studies, but mostly social studies to 7th and 8th graders in a rural school in South Carolina.  I witnessed my first desktop computer, a Radio Shack Model I, in 1981, and my school received 11 Radio Shake Model III computers later that year.  With no software included in the deal, I started teaching myself how to program so that my students would be able to learn on with the machines.  They included a game called Stock Baron, designed to help students infer meaning from historic events, and Trucker Geography, designed to help them learn the relative locations, economic importance, and how to spell the states of the United States.

In 1983, I became a computer resource teacher and then director of instructional technology for a rural school district in in North Carolina, and then moved to Raleigh, to work for the North Carolina Department of Public Instruction in 1990, assisting in the proliferation and integration of the information and communication technologies (ICT) throughout the state.

Leaving NCDPI in 1995, I have since worked as an independent consultant providing training, public speaking, and software development services.  I’ve been published in numerous education-related journals, and have written three books on educational technology and contemporary literacy.  My forth book should become available very soon, A Gardener’s Approach to Learning, about cultivating personal learning networks.

How is technology changing the way we learn?
I’m not sure that I can say that technology has changed the way that we learn.  However, it has changed the environment of learning or the experiences and contexts of learning.  I grew up in a small town, with limited access to content and ideas, yet a rich array of physical manipulatives (scrap lumber, boxes of junk, used nails, bolts, screws, etc.).  Today, children are learning within a networked, digital, and info-abundant learning environment and an astounding array of virtual manipulatives that can often be created on-the-fly.

Because of these shifts in the information environment and the rapidly changing circumstances of our play, work, and learning, it has become necessary not only to redefine or expand what it means to be literate, but also to change its context.  As the 3Rs expand, I think that it has become important that we treat literacy not only as the skill to read, but the skills involved in learning — that we might start talking about “learning literacy” rather than just “literacy.”

I’ll add one more thing about learning today, and that information and learning are at the heart of our children’s native experiences.  Information and learning are their culture.  One of our challenges today is to crack the code of that experience, to be able to describe and apply not their out-side-the-classroom information experiences, but the qualities of those experiences.

As educators, what are some things we need to think about to optimally reach our audience?
Four things come to mind.  First, we need to understand and to become fluent in today’s prevailing information landscape, which is networked, digital, abundant, and remarkably participatory.  This does not mean that we should be 100% expert or even 50%.  It means that we are learning literate within a contemporary information environment.

Second, I think that we need to be engaged in our students’ conversations.  There is much in their ‘native’ information experience that is compelling and will almost certainly be a part of their future.  We need to be able to reflect on those experiences, and to integrate them into the conversations of formal learning.

For number three, I believe that we need to understand the qualities of our students outside-the-classroom experiences.  As we try to make formal learning more relevant to our students, we need to start not with video games or social networks as a whole, but to deconstruct those experiences into smaller qualities, that are at the core of the experience.

Finally, I think that it is critical that educators start to include, as an absolutely essential and explicit part of the job, the practice of learning, that we should start to refer to ourselves as expert or master learners.

You talk about a new generation with ‘native’ information experience. What exactly does that mean? What does this mean for educators?
I’m not a neurologist, so I can’t speak to how their brains are wired, and I’m not an anthropologist, so I can’t map out the regions of their culture.  However, I am almost sixty years old with 34 years in education, and I know that the world that our students interact in and with has changed, and that the information landscape that they call home, has undergone dramatic shifts — magical transformations.

As a result, the experiences that define them, individually and as groups, are dramatically different from the experiences that prepared me for my future.  It’s the qualities of those experiences that I think can help us to craft learning experiences more relevant to their world and self views and also to their future.

What challenges do you see for “non-digital natives” who are trying to serve audiences in todays learning environments? What are the most common pitfalls that will create barriers to their success?
Marc Prensky’s 2001 article, Digital Natives, Digital Immigrants, served to help us understand that there are distinct differences between our students and the students that we were.  However, like many analogies that become part of the vocabulary of our professional conversations, there are many fallacies.  For instance, the land that our students call home is not a destination.  It is a constant journey.  My son started out banging on the keyboard of an Apple IIe computer.  Now he make videos with a computer that slides into his book case and with a camera he can carry in his shirt pocket.  They have seen and adapted to amazing change, and our challenge is their challenge.  We’re all living in times of rapid change, which is why I think that it has become so important that teachers become “master learners” rather than merely  ”learned masters.”

On a more practical note, there are challenges to our everyday endeavors to teach today’s students, within a new information environment, for an unpredictable future.  We often lack the technology.  We lack the time to study and reflect on the implications and practice.  We are hampered by inflexible and sometimes less than relevant curricula.  These are big problems that need some outside-the-box solutions.

Can you tell us more about the Landmark Project?
Just before I left the NC State Department of Public Instruction, I had built their web site, the first state department of education web site in the nation.  In a time when the Internet was a wilderness to most educators, I saw it as a set of landmarks that would help them navigate this wilderness.  This idea carried through and continues to be my goal, to help educators learn to navigate no only the Internet, but what has become a rapidly changing landscape of our work, learning, and play.

eXtension Welcomes Melissa Rach as a Keynote Speaker at the 2010 CoP Workshop

We are pleased to introduce you to Melissa Rach, one of the keynote speakers at eXtension’s 2010 Communities of Practice Workshop, held June 6-8. If you have not signed up to attend, you can do so now here.

Melissa is director of content strategy at Brain Traffic, an agency focused on helping clients tackle messy content problems. Melissa worked on her first online project in 1993. Since then, she has become a respected authority on how organizations incorporate interactive content into their overall communications strategies. Her methodologies have been taught at universities nationwide and recognized in books for nearly a decade, from Webmastering for Dummies (2000) to Content Strategy for the Web (2009).

We asked Melissa a few questions about her role as a content strategist and what exactly that means. You can see the interview below:

What is Brain Traffic all about?
Brain Traffic is one of the only consultancies in the world dedicated exclusively to solving content problems. Our work focuses on content strategy and implementation. Content strategy helps organizations effectively plan, create, share, and govern content. Implementation is about putting those strategies into action—everything from web writing to leading corporate governance committees.

In the last few months we’ve worked on projects for Microsoft, RIM (Blackberry), Merck, University of Minnesota, Union of Concerned Scientists, Southern California Presbyterian Homes, Best Buy, and several other organizations.

Content strategy is a new field, but every Brain Traffic employee is a career content expert. Our backgrounds are in areas such as corporate communications, marketing, technical writing, information architecture, journalism, and library and information science.

Why do companies need a content strategy?
Today, more than half of the workforce in industrialized countries is paid to create or share content.  Think about a typical company. There are marketing people creating brochures, product people creating instruction manuals, lawyers creating policies, etc. A content strategy ensures all of the time, effort, and money invested on content is well spent.

Additionally, the web has intensified the need for content strategy—because now all of that corporate content is easily accessible to the world. Online, disparate content is (literally) linked together in ways nobody expected. The press releases are right next to the investor information, which is right next to the customer information. Everything from a web site’s privacy policy to the latest tweet needs to be cohesive, coordinated, and effective. It’s a lot to manage, and contents strategy makes it managing things realistic.

What is a content audit?
A content audit is similar to an accounting audit–only without the IRS involved. Like an accountant, a person doing a content audit takes a thorough look at all of the content and draws conclusions from what he or she finds.  It answers questions like:

  • What do we have out there? (Content accumulates fast, it’s easy to forget what you have.)
  • Does this content meet the needs of our audience? Have audience needs changed?
  • Is it still accurate and up to date?
  • Where are the gaps?
  • What are the opportunities for improvement?

Content online is a living thing – it’s never “done.” So, regular content audits are one of the most important (and easiest) ways to improve the impact you have with your content. It might seem a bit tedious at first, but it’s actually enjoyable and rewarding once you get in the rhythm.

What brought you to where you are today? (What got you interested in Content Strategy?)
That’s a long story. I started my career as a journalist at the University of Wisconsin right around the time when the internet began. (I actually wrote the brochure that introduced professors and students to email.)  When I got assigned to one of the UW’s first email newsletters, I was smitten. From then on the internet captured my attention and really never let go.

Since then I have focused my career on understanding how interactive media influences the way people learn and businesses operate. Content strategy brings all of my favorite things together: messaging, content structure, cognitive science, and business strategy.

I’ve worked in interactive/marketing agencies, magazines, an educational media company, and corporate communications.  I’ve had tons of titles: writer, information architect, researcher, business analyst, etc. – but in reality, I’ve been doing content strategy for the better part of 15 years.

Call for Abstract and Presentations for eXtension National Conference

2009 eXtension National Conference
Call for Abstracts/Presentations

Mark your calendars! The 2009 eXtension National Conference will be held in St. Louis MO. October 20-23 and we are looking for members of Institutional Teams and county staff, as well as CoP members to present abstracts about eXtension implementation at state and local level, effective use of eXtension tools and techniques, CoP successes and strategies, and other key topics for roundtable discussions.

General conference information can be found at:
http://about.extension.org/wiki/2009_eXtension_National_Meeting

Abstracts are due by JUNE 10, 2009 and information about submission and the submission forms can be found at:
http://about.extension.org/wiki/2009_Abstract_Submission

Please note that eXtension will reimburse the conference registration fee ($225) to the lead author/presenter of each presented abstract!

If you have questions please contact:
Carla Craycraft, Conference Planning Committee Co-Chair
carla.craycraft@uky.edu

Pull up the rocking chair and let us set and talk a while

As Extension professionals, we know that conversation and relationship building within our communities of practice and our communities of interest is the key to all that we do. Sharing, storytelling, asking questions, and providing answers is our core mission.

But what are the best solutions for doing that?

That is a key question that Sue Hawkins, Project Coordinator for the Sustainable Ag Energy Community of Practice is asking of her colleagues on the Content Management Board and of the eXtension Staff. Where does she go to do that? Where’s the best place to share information and build community among the coordinators and leaders of our Communities of Practice. And it’s a question, that John McQueen, of the eOrganic Community of Practice and Karen Jeannette, of the Consumer Horticulture Community of Practice, have been asking too.

Help us crowd-source that answer. What do you think? What are the best tools, the best solutions, and the best strategies for sharing? What can the eXtension Initiative staff do to facilitate that sharing? What do our Communities of Practice need to do? What can we all do in Extension to make this better?

Would Get Satisfaction work as a forum? Is the CoP Network at Wet Paint the best place? What about Facebook? or Twitter? Would creating a community and a mailing list at people.extension.org work best?

Are there others? Weigh in with your thoughts in the comments. Or head over to Get Satisfaction or Wet Paint – or start a new discussion in another tool (and let everyone know in the comments where that is).

Ever wondered how to form a community of practice?

If you are interested in forming a community of practice for eXtension the process is really straight forward and easy to do. The eXtension Community of Practice Handbook contains a reference sheet on forming a community of practice. This reference sheet walks you through a step by step process of forming a community.

The community of practice application and process can be completed and submitted at anytime a community has the documentation completed. Each application is reviewed by a review panel within 30 days of receiving the application. For more information about forming communities of practice or the application process contact Dr. Craig H. Wood, craig.wood@extension.org or call 859.323.8472.

Virtual Team Ice Breaker

The Virtual Team Opportunity Iceberg is a very simple spreadsheet for letting you and your fellow team members instantly spot the potential for improvement in your teams. It’s not intended to be precise – a show of hands will do – but it can be a great team ice-breaker! Just answer these 3 simple questions individually and then aggregate the results for your team.

Q1. EFFECTIVENESS: Do our work teams mostly fulfil their potential?

Q2. SATISFACTION: Do we get as much satisfaction from our work teams as our social groups and voluntary teams?

Q3. TECHNOLOGY: Do virtual technologies noticeably improve our work teams performance?

Successful Online Chat for HorseQuest

This week the Equine CoP conducted an online chat about Condition Your Horse in the Summer. They found that their clientele are very eager to learn and discuss topics of their interest using online chat methods.

During the chat participants said they found out about the chat by email promotion through the Cooperative Extension System and from just browsing the Internet. The majority of those surveyed indicated a desire to have a chat either monthly or weekly and found the chat system to be easy or extremely easy to use.

These respondents also found the chat to be useful or extremely useful and provided feedback on future topics the Horse Team should cover. Online chats will be a great way a Community of Practice can directly interact with their Community of Interest.

Pioneering CoP – HorseQuest Meeting Outcome

The National Equine Resource Team, known as HorseQuest, joined together last week in Lexington, Kentucky to focus on developing content. This hands on meeting facilitated member involvement in the eXtension Communities of Practice Wiki where they further developed material for four educational learning modules. The team was excited to accept new members who hit the ground running and quickly found their place in this ongoing content development.

Discussion also focused on what characteristics should exist to engage in partnerships with groups both in and outside the Cooperative Extension System. Team members brought some really exciting opportunities to HorseQuest and eXtension that can soon be shared with other CoPs.

Despite the fast approaching deadline for launching their equine resources, they still found time and enthusiasm in discussing next steps and began dialogue on how a more robust youth component should be included and the specific audience to targeted.

Additional topics of discussion included peer review guidelines, protocol for adding and recruiting new members to the team, evaluation tactics, graduate and undergraduate student funding for specific tasks, migration of HorseQuest’s existing FAQs to the eXtension FAQ system and identified key members to participate in system testing.

A regular conference call schedule has been established to keep HorseQuest Team members in touch and engaged to take advantage of momentum stimulated during this meeting.