eXtension Foundation: Partnerships

eXtension Partnership Policy

Approved by the eXtension Foundation Board on March 5, 2009

eXtension has defined four different types of involvement:

  • Members
  • Sponsors
  • Partners
  • Resource links

They are defined as follows:

Member: Typically, land grant institutions with Cooperative Extension organizations that pay an
annual assessment to support the eXtension initiative

Sponsor: An organization that provides a cash or in-kind fee paid to eXtension
Foundation in support of eXtension programming. Sponsorships will typically include a visible
association of the sponsor to eXtension audiences. A sponsorship policy, with guidelines, is
available at http://about.extension.org/wiki/Funding_Policies.

Partner: An external entity that joins CES in a relationship where content, expertise,
endorsement, and/or affiliation is shared with eXtension. There are two types of partnerships:

  • Collaborative Partnership: Involves a collaboration on content and requires signed
    eXtension Contributor Licenses (would also be a Supportive Partner if a Collaborative
    Partner)
  • Supportive Partnership: Involves a Community of Practice that wishes to make a
    connection to promote the linkage

Resource Link: A hyperlink to Internet resources external to the eXtension website the
Community of Practice suggests might be valuable to users. It is not an endorsement or referral. All resource links from eXtension site should go directly to home page or content, not to a shopping cart or site where marketing of products is the main focus. When necessary to list products in content, list all or most available/popular options, with a minimum of two, and link only to more information about the product or resource not the page to buy the product.

A partnership is a relationship with an entity where both eXtension and the partner benefit. Partners may share content, expertise, endorse, and/or become affiliated with an eXtension CoP. They bring notable credit and support that denotes partnership and will assist eXtension expand its content and resources to expanded audiences. A partner may become an eXtension sponsor by separately following the eXtension Foundation Sponsorship guidelines.

In addition, eXtension or CoP’s may have resource links to other third partners who do not have Partnership status. Resource links may become partners or sponsors when they meet the criteria set forth by the eXtension Foundation Board of Directors. This policy was developed to protect and maintain the character and integrity of content throughout the eXtension.org domain while allowing CoP’s to work with entities with similar interests. eXtension understands not all partners will be acceptable to all CoPs thus the eXtension Foundation Board of Directors will have final approval of partnerships.

eXtension’s partnership program will operate under the following guidelines:

Collaborative Partnership

  • Partnership policies will be approved by the eXtension Foundation Board of Directors and
    implemented by staff.
  • Partners will have no control of content unless agreed upon in a memorandum of
    agreement /understanding between eXtension and the partner organization.
  • Partners may be a member of a CoP and will enjoy the rights and responsibilities of a CoP
    member.
  • Partners must be in agreement with eXtension’s mission, vision, values, and guiding
    principles.
  • Partners should relate to the content they are partnering.
  • Partners contributing content or expertise must agree to the Partner Agreement.
  • Individuals from partnering entity must agree to the contributor license to contribute
    content or expertise.
  • All content and/or expertise from partners will be peer-reviewed, copy-edited and undergo
    the publishing process as other CoP contributions.
  • Signed partner agreements, written by eXtension, will be created and agreed upon by
    eXtension and partner when deemed necessary.
  • Partners may not advertise, promote, or sell product.
  • Partners will be listed on the partner recognition page with their name only.
  • Content may make reference to partner product but may not endorse or promote partner or
    product.
  • Partners must have a privacy policy that is clearly posted and linked on their home page.

Supportive Partnership

  • Partnership policies will be approved by the eXtension Foundation Board of Directors and
    implemented by staff.
  • Partners will have no control of content.
  • Partners must be in agreement with eXtension’s mission, vision, values, and guiding
    principles.
  • Partners should relate to the content they are partnering.
  • Signed partner agreements, written by eXtension, will be created and agreed upon by
    eXtension and partner when deemed necessary.
  • Partners may not advertise, promote, or sell product.
  • Partners may be listed on the partner recognition page with their name only.
  • Content may make reference to partner product but may not endorse or promote partner or
    product.
  • Partners must have a privacy policy that is clearly posted and linked on their home page.

Partners must agree to the following criteria:

  • eXtension has the right to review and approve all partnership material and retains the right
    to approve or disprove.
  • Partners will operate in a manner that is consistent with eXtension’s collection and use of
    personal data.
  • Partners must have a privacy policy that is clearly posted and linked on their home page.
  • If a partner gathers personal information, it must comply with privacy laws, state how
    information will be used, secured safely, and partner may not disclose the information to
    other entities.

The following partner material is inappropriate for eXtension.org and will not be accepted under
any circumstances. (This list is for illustrative purposes and does not include all types of material
that eXtension may find objectionable).

  • Illicit drugs
  • Pornography/ adult content/ adult themes
  • Gambling o Political entities or messages
  • Materials promoting conversion to or from a religion
  • Material that violates laws, rules or regulations
  • Material that is disguised as editorial content
  • An implied affiliation for favored status with Cooperative Extension System
  • Messages that, in the opinion of eXtension, are offensive or in poor taste.
  • Other items may be determined inappropriate by the eXtension Foundation.

Other requirements:

  • Pop-up or pop-unders are prohibited
  • Audio and/or video clips must begin and be able to end with user initiation.
  • Messages must allow users to return to eXtension.org with one click.
  • Partners must agree to the eXtension Terms of Agreement: http://www.extension.org/pages/eXtension_Terms_of_Use

In reviewing online partnership material, eXtension will consider editorial appropriateness,
design, representation, and alignment with partner, and will protect and maintain the character
and integrity of the Cooperative Extension System.

eXtension and its CoPs when selecting partners should consider the following:

  • What does eXtension want/expect from the partner?
  • What does the partner want/expect from eXtension?
  • What is their funding source? Is it acceptable to eXtension?
  • Is their information available to everyone or only selected audiences, i.e. memberships,
    etc?
  • Is this a partner or a link?
  • Are there potential dollars available to become a sponsor?
  • Potential partners: Associations, Corporations, Foundations, Governmental agencies,
    and/or Individual industry experts.

Related Policies

For opportunities in sharing recognition with other institutions, see the eXtension Shared Recognition policy.

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