Logo Colors

Consistency is key to building a strong brand. These guidelines will help ensure consistent use of the eXtension logo and corresponding graphic element to support the success of eXtension’s branding efforts.

eXtension’s brand identity is built on two colors: eXtension orange and eXtension gray. It is essential that the precise color specified is used.1 Never attempt to guess in matching or specifying an eXtension color. See chart for the breakdown of CMYK2, RGB and HTML colors.

eXtension Orange

  • PANTONE: Match Pantone 158
  • CMYK: 0%, 64%, 95%, 0%
  • RGB: 244, 123, 40
  • HTML: #f47B28

eXtension Gray

  • PANTONE: Match Pantone Cool Gray 8
  • CMYK: 23%, 17%, 13%, 41%
  • RGB: 129, 133, 139
  • HTML: #81858b

1 Exceptions may include foil stamping, metallic signage, and other approved uses.

2 CMYK refers to the four colors used in process printing; Cyan, Magenta, Yellow and Black. The CMYK values are already imbedded in the logo art files and therefore do not need to be recreated when reproducing the logo in process (CMYK) color.

Share