Why eXtension?

Music used in video is “Stomp” by Blake Allen Morris
Several statistics come from the “Did You Know? 4.0″ video below.

Sources for Did You Know? 4.0: The Economist Media Convergence Remix:

Books published: www.wikipedia.org/wiki/Books_published_per_country_per_year
Google Book Scan: www.wikipedia.org/wiki/Google_Book_Search
1,000,000,000,000 web pages: googleblog.blogspot.com/2008/07/we-knew-web-was-big.html
65,000 iPhone apps: www.mashable.com/2009/08/05/flurry-iphone-apps
Radio/Magazines/TVs: “Grown up digital” by Don Tapscott, 2009, McGraw-Hill. p. 30.
Print circulation: www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx
Online readers: www.naa.org/TrendsandNumbers/Newspaper-Websites.aspx
Traditional vs. digital advertising: www.nytimes.com/2009/08/04/business/media/04adco.html
Ad-less TV: adweek.com/aw/content_display/news/agency/e3if26a27fe344b20e4f9487ffe00ad0098
YouTube uploads: www.mashable.com/2009/05/20/youtube-video-uploads
Unique visitors to TV network & social media sites: siteanalytics.compete.com
Rickrolling: en.wikipedia.org/wiki/Rickrolling
Digital music: www.reuters.com/article/technologyNews/idUSTRE50F6NE20090116
Wikipedia: en.wikipedia.org/wiki/Wikipedia
Cisco: www.infoworld.com/article/08/01/28/Nexus-brings-Cisco-into-new-territory_1.html
World record texts: en.wikipedia.org/wiki/Text_messaging
Average teen texts: www.nytimes.com/2009/05/26/health/26teen.html
Nokia: www.fastcompany.com/magazine/138/iphone-envy-you-must-be-joumlking.html
Cell phone & purchases: www.blackberrycool.com/2009/05/study-shows-pizza-and-entertainment-driving-mobile-purchases
Dell: bits.blogs.nytimes.com/2009/06/12/dell-has-earned-3-million-from-twitte
Obama: articles.latimes.com/2008/mar/07/nation/na-money7
McCain: blog.mlive.com/elections_source/2008/03/mccain_raises_11_million_in_fe.html
Discipline over social media: www.mashable.com/2009/08/10/social-media-misuse
Twitter & Iran: www.guardian.co.uk/world/2009/jun/17/obama-iran-twitter
Twitter & Michael Jackson: bits.blogs.nytimes.com/2009/06/25/michael-jackson-tops-the-charts-on-twitter
Malware: www.mxlogic.com/securitynews/web-security/michael-jackson-top-subject-of-malware-spam-this-year766.cfm
Spam: www.arstechnica.com/security/news/2009/06/report-botnets-send-over-80-of-all-spam-in-june.ars
Mobile in 2020: www.pewinternet.org/Reports/2008/The-Future-of-the-Internet-III.aspx
Ray Kurzweil: news.cnet.com/8301-11386_3-10102273-76.html

Google Searches: http://www.imediaconnection.com/news/16954.asp

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